About Us
THE FAMILY START
Bear&Wolf started because Jake couldn't find the gear he actually wanted to wear. He was bored of overpriced, mass-produced "polyester shite" (his words!). So selfishly, he decided to make it himself.
WHERE WE ARE NOW
We're still small. Still independent. Still very much hands-on.
Jake started the brand and is now joined by Bill, a long-time friend and early believer. Bill brings leather craft in-house and helps push the brand forward.
WHY WE EXIST
Most outdoor gear today feels meh.. Made fast, priced high, and forgotten about by next season.
We make fewer things on purpose. We don't rush anything to hit a seasonal 'drop'. Good kit is good kit, whenever it's ready.
If you're looking for cheap, we're not it. But if you want well-made gear, you're in the right place.
The Founders
Jake
Founder
Bill
Co-Founder
THE BEAR&WOLF PLAN
START WITH THE BASICS
We're kicking things off with proper made gear. Small runs, every piece is built to last, tested hard, and made the way it should be.
ADD TO THE LINE
Bit by bit, we'll bring in more kit we rate. Not chasing trends, just adding gear that fits our mission.
BUILD A HOME
One day, we'll have a hub. A place you can pull up, grab a coffee, talk adventures, and kit yourself out with goods that'll last longer than any fad.
