About Us
A Family Adventure Turned Brand
Hey, I’m Jake, and along with my wife Demi, our two kids Arthur and Ada, and even a helping hand from my sister, we’re the family behind Bear&Wolf. This isn’t just a brand to us, it’s the life we love, packed into something we’re building one step at a time.
Born on the Road
Bear&Wolf was born during some of the best days of our lives: living full-time in a van in Scotland with our toddlers, surrounded by the wild and endless adventures. Those experiences taught us the value of gear that could truly keep up—reliable, well-made, and simple. That’s why everything we create is rooted in the ethos of "Proper Made Goods".
Big Dreams, One Step at a Time
Looking ahead, we’ve got big dreams but it isn’t about churning out endless products! It’s about thoughtful growth. We’re focused on creating goods that last, fostering a community of like-minded adventurers, and building something we’d be proud to pass down to Arthur and Ada one day.
We also hope to create a space where everyone can gather, a hub for Bear&Wolf, a place to grab a coffee and set off on your next adventure.
For now, it’s just us, crafting and building this brand from the ground up. So, thanks for being here. Whether you’re grabbing a pair of socks, following along on YouTube, or just checking out what we’re about, you’re part of the adventure now—and we’re so glad to have you.
The team.
Bear&Wolf is Jake (Dad), Demi (Mum), Arthur, and Ada—that’s the full team behind the brand. Well, almost—Jake’s sister has stepped in to handle distribution like an absolute pro! It’s a family effort through and through, and we’re proud to keep it personal every step of the way.
Join us on YouTube
The Bear&Wolf plan in 3
Step 01: Build the foundations
We’re starting with high-quality, timeless gear made to last and designed for life’s adventures. Every product is crafted with purpose, keeping things simple and built to withstand the elements.
Step 02: Expand the line
With the support of our amazing community, we’ll grow our product range to meet your outdoor needs. Together, we’ll create gear that stays true to our values and reflects the spirit of adventure.
Step 03: Create a hub
Our dream is to build a space where adventurers and families can gather, connect, and gear up. It’s about creating a place that inspires exploration and celebrates the outdoors.
