About Us
A Family Adventure Turned Brand
-
Hey, I’m Jake, and along with my wife Demi, our two kids Arthur and Ada, we’re the family behind Bear&Wolf. This brand wasn’t born in a boardroom. It started somewhere wilder, living full-time in a van, raising toddlers who thought climbing rocks was a personality trait.
Why We Exist
-
The Outdoor aisle got real boring. Remember 70s Patagonia? Dirt covered climbers in corduroy shorts, living out of dented vans.
Now? It's like an accountant convention on the hills. It's like the entire outdoor industry got together and said "what if we sucked out all the weirdness, rebellion, and individuality that made early outdoor culture awesome?"
Bear&Wolf is our rebellion of that, we want to create gear for the misfits, the dirtbags, the sunset chasers.
The team.
Bear&Wolf is Jake (Dad), Demi (Mum), Arthur, and Ada. That’s the full team behind the brand. It’s a family effort through and through, and we’re proud to keep it personal every step of the way.
Join us on YouTube
The Bear&Wolf plan in 3
Step 01: Build the foundations
We’re starting with high-quality, timeless gear made to last and designed for life’s adventures. Every product is crafted with purpose, keeping things simple and built to withstand the elements.
Step 02: Expand the line
With the support of our amazing community, we’ll grow our product range to meet your outdoor needs. Together, we’ll create gear that stays true to our values and reflects the spirit of adventure.
Step 03: Create a hub
Our dream is to build a space where adventurers and families can gather, connect, and gear up. It’s about creating a place that inspires exploration and celebrates the outdoors.
