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The bear&wolf Stac Jacket being used at moore timber co

OUTDOOR GEAR THAT EARNS ITS KEEP.

No cutting corners. Not shipping mass produced crap. No selling products that only last a season. We focus on well-made, durable clothing & kit. We make Proper Made Goods.

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Bear&Wolf x Lerwick Distillery Limited Edition Whisky

The title says it all. Click the button for more.

GET 1 of 300 here

New in: Organic Cotton Tees

Buy in multiples of two for a wee Bundle deal.

Organic Cotton Coordinate Tee

Man wearing Bear&Wolf organic cotton logo tee in Slate, front view

Organic Cotton Logo Tee

The latest from the journal

One Year Out: Leaving the RAF to Build Bear&Wolf

Aug 29, 2026

One Year Out: Leaving the RAF to Build Bear&Wolf
One year ago I left the RAF after six years as a photographer to go all-in on Bear&Wolf. A year later, I don’t miss it one bit, and somehow a trip to Shetland has ended with us releasing our own whisky.

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The £5 Tee, the £100 Tee, and Where We Landed

Jul 23, 2026

The £5 Tee, the £100 Tee, and Where We Landed
We wanted to do a summer tee. It's a staple, everyone owns a drawer of them, and well, I wanted a version that was ou...

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STUFF WE DO "PROPER"

Plastic Free Packaging

We avoid plastic wherever we can. Simple paper packaging that protects your gear, nothing fancy. Just does its job.

CUSTOMER SERVICE

You'll be talking to us, not some chatbot. If there's a problem, we'll sort it. If there isn't, even better.

We take our time

Good kit takes time. We don't rush things to fit seasons or collections. If it's good, it's good - whenever it's ready.

Free UK Postage

It just makes sense. Nobody likes paying extra at checkout. We get it. We changed it.

Some of our recent adventures

48 Hours in the Cotswolds

Our latest photoshoot down in England

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Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland. Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland.

72 Hours in Shetland

"72 Hours In Shetland." Wind, Whisky & Up Helly Aa

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Bear&Wolf HQ build-out

Us trying to turn an old post office into the very first Bear&Wolf shop

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Some of our best sellers

Stuff we stand by. Stuff you lot love.

Matty from Flettforge crafting a handmade knife in his Scottish workshop whilst wearing a Bear and Wolf Cairn Overshirt in Raven.

Cairn Overshirt

Bear&Wolf founder Jake wearing the Traverse Shirt and Wax Cap in a forest in Scotland.

The Traverse Shirt

Demi, wife of Bear&Wolf founder Jake, wearing the Wax Cap in Field Brown in the Scottish countryside.

The Wax Cap

Bear&Wolf founders Jake and Bill wearing Cairn Overshirts in Raven, with Bill in a Wax Cap, at a beach campfire on the Scottish island of Shetland.

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THE STORY SO FAR
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