Skip to content
British heritage outdoor brand Bear&Wolf - founder Jake at a Scottish cabin wearing the Cairn Overshirt. British heritage outdoor brand Bear&Wolf - founder Jake at a Scottish cabin wearing the Cairn Overshirt.
British heritage outdoor brand Bear&Wolf - founder Jake at a Scottish cabin wearing the Cairn Overshirt. British heritage outdoor brand Bear&Wolf - founder Jake at a Scottish cabin wearing the Cairn Overshirt.

Fewer things. Made properly. Built to outlast you.

OUTDOOR GEAR THAT EARNS ITS KEEP.

No cutting corners. Not shipping mass produced crap. No selling products that only last a season. We focus on well-made, durable clothing & kit. We make Proper Made Goods.

  1. ★★★★★ Rated Excellent on Trustpilot

The Brae Boot

A proper boot, for proper adventures.

Learn More Pre-Order Now

New in: Organic Cotton Tees

Buy in multiples of two for a wee Bundle deal.

Organic Cotton Coordinate Tee

Man wearing Bear&Wolf organic cotton logo tee in Slate, front view

Organic Cotton Logo Tee

The latest from the journal

The £5 Tee, the £100 Tee, and Where We Landed

Jul 23, 2026

The £5 Tee, the £100 Tee, and Where We Landed
We wanted to do a summer tee. It's a staple, everyone owns a drawer of them, and well, I wanted a version that was ou...

Read more
A Scottish Brand, an England Shoot, and a Series II We Probably Shouldn't Have Driven

Jun 6, 2026

A Scottish Brand, an England Shoot, and a Series II We Probably Shouldn't Have Driven
48 hours in the Cotswolds, shooting our British-made GORAL boots and the long-awaited Stac.

Read more

STUFF WE DO "PROPER"

Plastic Free Packaging

We avoid plastic wherever we can. Simple paper packaging that protects your gear, nothing fancy. Just does its job.

CUSTOMER SERVICE

You'll be talking to us, not some chatbot. If there's a problem, we'll sort it. If there isn't, even better.

We take our time

Good kit takes time. We don't rush things to fit seasons or collections. If it's good, it's good - whenever it's ready.

Free UK Postage

It just makes sense. Nobody likes paying extra at checkout. We get it. We changed it.

Some of our recent adventures

48 Hours in the Cotswolds

Our latest photoshoot down in England

WATCH IT
Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland. Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland.

72 Hours in Shetland

"72 Hours In Shetland." Wind, Whisky & Up Helly Aa

WATCH IT

Bear&Wolf HQ build-out

Us trying to turn an old post office into the very first Bear&Wolf shop

WATCH IT

Some of our best sellers

Stuff we stand by. Stuff you lot love.

Matty from Flettforge crafting a handmade knife in his Scottish workshop whilst wearing a Bear and Wolf Cairn Overshirt in Raven.

Cairn Overshirt

Bear&Wolf founder Jake wearing the Traverse Shirt and Wax Cap in a forest in Scotland.

The Traverse Shirt

Demi, wife of Bear&Wolf founder Jake, wearing the Wax Cap in Field Brown in the Scottish countryside.

The Wax Cap

Bear&Wolf founders Jake and Bill wearing Cairn Overshirts in Raven, with Bill in a Wax Cap, at a beach campfire on the Scottish island of Shetland.

Want to know more about Bear&Wolf?

THE STORY SO FAR
Join our Community