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Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland. Bear&Wolf founders Jake & Bill in Shetland during the Up Helly Aa festival, from the long-form film 72 Hours In Shetland.

We started this because we were sick of what we had.

What we hold to

Most outdoor gear is built to be replaced. Made down to a price, sold to be binned in two seasons. We think that's backwards. Here's what we do instead.

Built to be kept

People used to save up for a jacket and wear it for ten years. We're building for that again. Gear that goes the other way to throwaway. Made to last, made to be used hard, made to outlast you.

Small on purpose

Plenty of brands start out caring, sweating every detail, then grow into something they wouldn't recognise. We'd rather stay small and keep caring. Small is a choice for us, not a stage we're trying to grow out of.

No pretending

We don't make up a backstory. No "since.." no factory-distressed, no faking a history we haven't earned. Our gear earns its place because of what it is and how it's built, not what it pretends to be.

Proper, or not at all

If we use wool, it's proper wool. If it's meant to be heavy, it's heavy. If it needs to be tough, we don't cheap out to save 80p a unit. The build standard doesn't move, ever.
Bear&Wolf founders Jake and Bill in conversation around a beach campfire in Shetland, both wearing Cairn Overshirts in Raven with Bill in a Wax Cap.

Two mates and a stubborn idea.

Jake and Bill met in the military. Both photographers, both with too many opinions about gear that didn't last. Years later they decided to do something about it.

Bear&Wolf started with one idea: properly made outdoor kit, built for real Scottish conditions, and built to last.

It started in a van. It's grown into a shop in Garmouth, a range of gear people actually keep, and a community we call the Wolf Pack. The idea hasn't changed. We've just got better at it.

Real life first. The rest is the by-product.

We're pro being out there. Pro actually doing the thing. We do real stuff first and film some of it. Meet ups, wildcamps, shoot days, proper days out with the people who back us.

That's what the Wolf Pack is. The inner circle. Early access, honest input, a direct line to us, and an invite when we're out in the field. If you want in, that's where it starts.

More than a clothing brand.

We didn't start Bear&Wolf just to sell clothes. The plan was always to be a brand that gives more to Scotland than it takes from it.

The bothies that shelter anyone caught out on the hill. The mountain rescue teams who come when it goes wrong. The land itself. As we grow, more of what we make goes back into looking after the country we make it for.

And we're for everyone who loves being out in Scotland. Climbers, walkers, vanlifers, bikers, country folk, the lot. It's not about one crowd. It's not the activity that ties us together, it's the place. The climber and the biker are different people who'd all stop for the same view. That's what we're for.

That's the long game. We're at the start of it, and we'd rather build it properly than rush it.

Bear&Wolf founders Jake and Bill sat either side of a small campfire in the Scottish Highlands, shot in black and white.

Meet the team behind The Bear&Wolf Co

Bear&Wolf founder Jake Green in Shetland, wearing the Raven Cairn Overshirt

Jake Green

Founder | Brand & Product

Former RAF photographer. Cowboy hat enthusiast. Spends most of his time thinking about fabric, suppliers, and what Bear&Wolf should make next. If it happens in the real world, product, shoots, the Wolf Pack, it's Jake.

Bear&Wolf Co-Founder Bill Spurr by a Scottish loch, wearing the Whisky Cairn Overshirt, Moorland Jumper and the Ironstone Gray Lambswool Beanie.

Bill Spurr

Co-Founder | Media & Digital

Former Royal Navy photographer. Self-taught leathersmith. Responsible for every photo, every reel, every bit of the brand you see online.
Matty from Flettforge crafting a handmade knife in his Scottish workshop whilst wearing a Bear and Wolf Cairn Overshirt in Raven.

How we make this stuff

Every product passes the same test. It has to work outdoors in Scottish weather. It has to layer with the rest of the range. It has to improve on something already out there. And we have to genuinely believe in it. If we can't make it better than what's already available, we don't make it.

Not everything we make is made in Scotland (yet!). For now, it's designed in Scotland, for Scotland, and made in the best place that can genuinely make it. But bringing more of the making home, to Scotland, is where we're headed.

The place and the build standard define us. Wax, wool, down, technical cloth. If Scotland's weather calls for it, it's fair game.

If we wouldn't wear what we make in the situation it's designed for, we don't make it. Simple as.

Come along for it.

The best of what we do happens off the screen, out on the hill, round a fire, in the work. The Wolf Pack get first word on all of it.

Shop all The Wolf Pack