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Wolf Pack Spotlight: Paul Mitchell’s Sahara Adventure with Bear&Wolf

Paul doesn’t just buy our gear—he takes it on real adventures. Recently, he packed up his Overlander Cap and Merino Rambler Socks for an incredible trek across the Sahara Desert with The Bucket List Co.

Our First US Order and Biggest Sale Yet!

As a small family-run business, every order means the world to us. But last week, something extraordinary happened: our largest order to date—and our first one to the USA!

Why Alpaca Wool Socks Are the Best Hiking Socks

A good pair of socks shouldn't be just an afterthought. Let me tell you why alpaca hiking socks have become my go-to—and why they should be yours too.
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